Sifta
Now accepting early access

The Email Assistant for Realtors Who Work From Their Phone, Not a Desk

An email assistant for realtors has one job: make sure a buyer lead, an offer, or a lender deadline never sits unread while you're out showing homes. Sifta reads every email in your Gmail or Outlook inbox, tells the difference between a real client and an MLS alert, and texts you the ones that matter over iMessage. You never open your inbox just to find out nothing needed you.

Most email tools assume you sit at a desk with two monitors and a spare hour to sort mail. That is not the job. You're in the car between showings, at an open house, or waiting on an inspector, and the message that decides whether you win a client is buried under fifty listing-status notifications. Sifta is built for that reality. It reads the body of every email, recognizes the language of a first-time buyer inquiry, an offer response, or a lender clearing conditions, and pushes it to your phone in seconds. The rest, the MLS digests, the broker CE marketing, and the vendor pitches, gets archived quietly in the background. You stay responsive to clients without living in your inbox, and the tool keeps working whether you're on CarPlay, at a closing table, or grabbing lunch between appointments. There is a competitive edge here too. The agent who replies to a Zillow or Realtor.com inquiry first almost always wins the conversation, because buyers rarely wait for a second call back. Sifta turns fast response into your default instead of something you have to remember to do, which means more of the leads you already pay for actually turn into clients.

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Quick Answer

Sifta is an email assistant for realtors that reads every email in your Gmail or Outlook inbox and texts you, via iMessage, only the buyer leads, offer responses, and lender or title updates that need action. It recognizes a genuine inquiry from a portal or IDX form even from a sender it has never seen, and it archives MLS alerts, listing notifications, and vendor pitches silently. Most agents go from hundreds of daily emails to a handful of targeted texts.

Sound Familiar?

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Buyer inquiries from Zillow, Realtor.com, and your IDX site land in the same inbox as hundreds of MLS alerts, so the lead you paid for goes cold before you spot it.

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Offer responses and counters arrive with tight deadlines while you're mid-showing, and by the time you check email the window has closed.

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Lender approvals, title updates, and inspection reports get lost between broker office threads, CE marketing, and vendor pitches.

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You can't safely scroll a full inbox while driving between appointments, so you either pull over constantly or miss the one email that needed you.

How Sifta Fixes This

Sifta connects to your Gmail or Outlook inbox via secure OAuth and reads every incoming email, separating real buyer and seller inquiries, offer activity, and lender or title updates from automated MLS and listing noise.

The messages that matter to a working agent get a short iMessage summary within seconds: who it's from, what they need, and whether it's time-sensitive.

MLS alerts, listing-status notifications, broker CCs, CE marketing, and vendor pitches are archived silently in your mailbox, still searchable, never in your way.

5 min

Response window where new real estate leads are most likely to convert

Source: Lead Response Management Study

Related: never miss a buyer lead · email management for real estate agents

What You Get

Reply to buyer leads first, while they're still deciding who to work with

Catch offer counters and deadlines the moment they land

See lender, title, and inspection updates without digging through your inbox

Work hands-free between appointments, with alerts on your phone and CarPlay

Frequently Asked Questions

How is this different from a Gmail filter or a rule? +

Filters are static rules that break the moment a new lead source or contact shows up. Sifta reads the actual content of each email with AI, so it recognizes a genuine buyer inquiry even from a sender it has never seen, and it delivers the alert to your phone, which a filter cannot do.

Will it catch leads from Zillow, Realtor.com, and my IDX site? +

Yes. Sifta is tuned to recognize lead-gen form replies and first-time buyer or seller inquiries from the major portals and your own IDX site. Those are treated as top priority and texted to you within seconds.

Does it work with Outlook, or only Gmail? +

Both. Sifta fully supports Gmail and Outlook through secure OAuth, so it works whether your brokerage runs on Google Workspace or Microsoft 365.

What happens to all the MLS and listing emails? +

They're archived silently in your mailbox, not deleted. They stay fully searchable, so if you ever need a specific listing alert you can find it, but it never buzzes your phone or clutters your active inbox.

How much does Sifta cost for a real estate agent? +

Sifta is $49 per month per user. For most agents, capturing a single extra buyer lead or saving one time-sensitive offer response covers the subscription many times over.

Related Reading

Be the agent who always replies first.

Sifta is in early access at $49/month. Works with Gmail and Outlook. Setup takes 2 minutes.

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