Scripts · Updated October 2026
30 Holiday Texts for Realtors to Send Clients (That Don't Sound Like a Card)
The best holiday texts for realtors are short, personal and ask for nothing. Use the client's name, mention one real detail like their new house or their kids, and skip the sales pitch. Below are 30 texts for Thanksgiving, Christmas and Hanukkah, New Year, and the home anniversaries that land in December.
How to make a holiday text feel personal
One real detail turns a group text into a message people actually answer.
- 01Send it one at a time, never as a group text.
- 02Use their first name and one detail you remember, like the house, the kids or the dog.
- 03Don't ask for referrals or business in a holiday text.
- 04Send in the morning or early afternoon, not late at night.
- 05Only text people who know you and have texted with you before.
Thanksgiving texts
Thanksgiving is the easiest holiday to text, because a thank-you fits it naturally.
- Happy Thanksgiving, Dana. I'm thankful I got to help you two find the house on Maple, and I hope the first Thanksgiving there is a great one.
- Hi Mike, just wanted to say happy Thanksgiving and thanks again for trusting me with your sale this year. Enjoy the day with the family.
- Happy Thanksgiving, Sarah. Hope the kitchen you loved so much gets a real workout today.
- Hey Tom, thinking of you and the family today. Happy Thanksgiving, and I hope the new neighborhood is treating you well.
- Happy Thanksgiving, Lisa. Working with you this year was a highlight for me, so thank you.
- Hi Chris, happy Thanksgiving. No business, I just wanted to say I'm grateful for clients like you.
- Happy Thanksgiving to you and the kids, Jen. Hope the backyard gets some football in this afternoon.
- Hey Mark, I hope you have a relaxing Thanksgiving. Thanks for sending your sister my way this year, it meant a lot.
Christmas and Hanukkah texts
Keep these warm and short, and only mention a holiday you know they celebrate.
- Merry Christmas, Dana and Mike. I hope the first Christmas in the new house is everything you pictured.
- Happy Hanukkah, Rachel. Wishing you and the family a warm, bright eight nights.
- Merry Christmas, Tom. I drove past your old street the other day and thought of you, so I hope the new place is full of family this week.
- Hi Sarah, happy holidays from me. I hope you get a few slow days to enjoy the house.
- Merry Christmas, Jen. Give the dog an extra treat from me, I know she loves that yard.
- Happy holidays, Chris. Thanks for being one of my favorite people to work with this year.
- Merry Christmas, Lisa. I hope the fireplace you fell in love with gets plenty of use this week.
- Hi Mark, happy holidays to you and the whole crew. I hope the new year treats you well.
New Year texts
New Year texts can look ahead, which makes them a natural opening for a real conversation later.
- Happy New Year, Dana. Hope 2027 is your best year yet in the new house.
- Hi Mike, happy New Year. If anything about the house is on your list for 2027, I'm always happy to point you to someone good.
- Happy New Year, Sarah. Thanks for making 2026 a great year for me, and I hope 2027 is even better for you.
- Hey Tom, happy New Year. I'd love to grab coffee sometime this winter and catch up.
- Happy New Year, Lisa. Here's to a great 2027 for you and the family.
- Hi Chris, happy New Year. If you ever want to know what your home's worth now, I'm happy to pull the numbers, no strings attached.
Home anniversary texts for December closings
A home anniversary is the most personal text you can send, because only you know the date.
- Happy one year in the house, Dana and Mike. I still remember how fast you said yes to that kitchen.
- Hi Sarah, it's been two years since you got the keys. I hope the place still feels like home.
- Happy house anniversary, Tom. Hard to believe it's been a year since closing day.
- Hey Jen, one year ago today you moved in. Hope the dog still owns that backyard.
- Happy three years in the house, Chris. If you ever want to know what it's worth now, just ask.
- Hi Lisa, happy home anniversary. Thanks again for letting me be part of it.
- Happy one year, Mark. I hope the first year in the house was a great one.
- Hi Rachel, it's your home anniversary today, so I just wanted to say I hope you're still loving it.
Remember the details that make these work
Every text above depends on a detail, like a dog's name or a closing date, that most agents lose by December.
That's the real work of holiday follow-up: knowing that Dana loved the kitchen, that Tom closed on December 14, and that Jen's dog is the reason she bought the house. If those details are buried in old text threads, the texts above turn generic fast.
Where Sifta fits
Sifta remembers the details, reminds you who to text, and drafts each message for you to approve.
Sifta is a personal AI assistant for realtors. It runs the busywork of your business, so you can spend your time with clients.
It takes notes on the deals you do over text, keeps the follow-ups going with leads and past clients, and drafts messages for you to approve. It works at any brokerage, with the tools you already use.
Frequently Asked Questions
Should realtors send holiday texts to clients?
Yes, to clients and past clients who already text with you. Keep it short and personal, with one real detail, and ask for nothing.
What should a realtor text clients for Thanksgiving?
A short thank-you with their name and one real detail, like the house they bought or the sale you worked on together, with no request for business.
Is it OK to ask for referrals in a holiday text?
It's better not to. Keep holiday texts about the client, and save referral asks for a separate conversation in January.
Should I send holiday texts as a group text?
No. Send each one individually with the person's name and a detail you remember. Group texts feel like marketing and get ignored.
Are holiday texts covered by texting laws?
Texting rules mostly target marketing texts. A personal text to a client you know is low risk, but don't send automated holiday blasts to people who haven't agreed to texts, and always honor STOP.
Related reading
Three ways in
Remember every detail that makes a text personal.
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