Built for real estate agents
The Best CRM for Real Estate Agents in 2026, Picked by Situation
The best CRM for most agents in 2026 is Follow Up Boss at $69 per user a month. On a budget, Wise Agent at $49. For a website and CRM together, Sierra Interactive or Real Geeks. For everything from one vendor, Lofty or BoldTrail. If your CRM sits empty, keep it and add an assistant that does the follow-up.
The short list
Six CRMs cover almost every real estate agent, and the right one depends on what you need bundled.
Prices as of September 22, 2026. Each links to a full pricing breakdown.
| Situation | Pick | Price | Why |
|---|---|---|---|
| Solo agent on a budget | Wise Agent | $49 a month | Real CRM with transaction checklists at a tenth of the cost of the bundles |
| Solo agent or team that wants the cleanest CRM | Follow Up Boss | $69 per user a month | Best lead routing and integrations, no contract, no setup fee |
| Team that runs paid leads into its own site | Sierra Interactive | From $299.95 a month, 12-month term | Website and CRM built together, AI texting add-on |
| Small team that wants a simple site and CRM | Real Geeks | $399 a month for 2 users | Published price, lead packages with a guarantee |
| Agent who wants site, ads and CRM from one vendor | Lofty | About $449 a month, quote-only | All-in-one with AI agents built in |
| Brokerage standardizing on one platform | BoldTrail (kvCORE) | Quote-only | Built for brokerages; often provided free to agents |
How to choose in five minutes
Answer three questions: do you need a website, do you buy leads, and will you actually type into it.
- No website, no bought leads: Wise Agent or Follow Up Boss.
- Need a website: Sierra Interactive or Real Geeks.
- Buy leads at volume: CINC, BoomTown or Ylopo, with a CRM behind them.
- Your brokerage gives you one free: use it, and fix the follow-up another way.
- You will not type into it: no CRM will fix that. Read the next section.
Why most agents switch CRMs and nothing changes
Agents switch CRMs because the old one sat empty, and the new one sits empty for the same reason.
One agent in the 7,439 comments we read: 'I've been licensed 7 years, and in that time have switched CRMs 4 times.' Another: 'I've tried a dozen CRMs and hated every one of them.' The CRM is a record. It waits for you to update it at 10 pm, and most nights that does not happen.
Keep the CRM, add the assistant
Sifta is not a CRM; it is the AI assistant that does the work your CRM reminds you about, and it connects to Follow Up Boss.
Sifta reads your inbox, texts and calendar. It drafts the lead reply in your voice, books the showing, chases the lender, pulls comps.
You keep your CRM for the record. Sifta is not a CRM, does not make phone calls, does not run ad campaigns and does not do compliance paperwork.
It does the follow-up, the chasing, the booking and the research, from the text thread you already have open. Sifta Pro is $199 a month.
Three ways to start
You can text Sifta, get a free Leak Report on your own inbox, or read the pricing page.
Text Sifta and ask it for comps on any address. Or connect your Gmail or Outlook for the free Leak Report: it reads the last 90 days and shows you the leads, offers and lender messages that got no reply.
Or see pricing. Sifta Pro is $199 a month.
If Sifta doesn't catch something worth more than the price in week one, you don't pay.
Keep reading
Frequently Asked Questions
What is the best CRM for a new real estate agent?
Wise Agent at $49 a month or Follow Up Boss at $69, both with free trials and no contract. Skip the bundles until you know where your leads come from.
What CRM do most real estate teams use?
Follow Up Boss is the most common team CRM among top-producing teams, often paired with a separate website and lead source.
Is there a free real estate CRM?
Many brokerages provide BoldTrail, Lofty or another platform free to their agents. Ask your broker before you buy.
What is the best AI CRM for realtors?
Most CRMs now add AI summaries or AI texting. If you want AI that does the follow-up across your inbox, texts and calendar, keep your CRM and add an AI assistant like Sifta.
Related reading
Three ways in
Any CRM works when someone does the follow-up.
Sifta Pro is $199 a month. Works with Gmail and Outlook. Setup takes two minutes. First week guaranteed.
See pricing Or book a 15-minute demo