Built for real estate agents
Free CRM for Realtors in 2026: What Is Actually Free, and the Catch
The best free CRM for most realtors is the one their brokerage already includes, as eXp, Keller Williams and Compass do. Outside a brokerage, HubSpot Free (2 users) and Zoho CRM Free (3 users) are real free plans, but neither is built for real estate or includes texting. Real estate CRMs offer 14-day trials, not free plans.
Free CRMs you can use today
Three general CRMs still have a real free plan in 2026, and each has a limit that matters for agents.
Checked on the vendors' own pages, September 22, 2026.
| CRM | What is free | The catch | Cheapest paid plan |
|---|---|---|---|
| HubSpot Free CRM | Up to 2 users; contact records, pipeline, 2,000 marketing sends a month | Contact cap (1,000 per HubSpot's product catalog), HubSpot branding, no texting | Starter lists at $20 per seat a month |
| Zoho CRM Free | Up to 3 users; workflows, templates, mobile app | Not built for real estate; no MLS or IDX | Standard about $14 per user a month, billed yearly |
| Bitrix24 Free | Deals, tasks, chat and 5 GB storage; best for 1 to 2 users | No automation; account deleted after 50 days without a login | Basic $49 a month billed yearly, for 5 users |
The free CRM your brokerage may already pay for
Many brokerages include a real estate CRM in your monthly or tech fee, so check before you pay for one.
These are not free. You pay through your split or fees.
But if you already pay, use it before buying another.
- eXp Realty: CRM of Choice, including BoldTrail, Cloze or Lofty, included in the standard monthly fee.
- Keller Williams: Command, included in the KW technology fee.
- Compass: the Compass platform with its built-in CRM, rolling out to Coldwell Banker, Corcoran, Sotheby's and @properties agents after the 2026 merger.
- Real Brokerage: reZEN is a transaction platform, not a CRM; agents report Lofty at a discounted rate.
Free CRMs that are no longer free
Two CRMs agents often recommend for free have dropped their free CRM plans.
Streak's free tier no longer includes pipelines; its CRM starts at $49 per user a month. Freshsales shows a 21-day trial and no free plan on its pricing page.
Folk and Less Annoying CRM have trials, not free plans; Less Annoying CRM is $15 per user a month.
Real estate CRMs with free trials
The real estate CRMs worth trying offer 14-day trials: Follow Up Boss at $69 a month and Wise Agent at $49 a month afterward.
A trial is the honest way to test a real estate CRM. Load 50 real contacts, run one week of follow-up through it, and see if you actually open it.
The expensive part of a free CRM
A free CRM costs nothing until a lead dies in it because nobody followed up.
The CRM is the record. Someone still has to answer, chase and remember.
Sifta is an AI assistant for real estate agents that does that part from your texts, alongside the CRM you keep. Sifta is not a CRM, does not make phone calls, does not run ad campaigns and does not do compliance paperwork.
It does the follow-up, the chasing, the booking and the research, from the text thread you already have open. Sifta is one flat monthly price, and the plans are on the pricing page.
Which free CRM fits you
Start with what your brokerage already pays for, and only look further if it is missing or the user caps are too low.
| Your situation | Start with | Why |
|---|---|---|
| Agent at a brokerage | The CRM your brokerage includes | Already paid for and set up for real estate |
| Solo agent, no brokerage CRM | HubSpot Free | Free for up to 2 users |
| Small team of up to 3 | Zoho CRM Free | Free for up to 3 users |
| Team leader or broker | A 14-day trial of a real estate CRM | Free plans cap users and lack texting |
| Just getting organized | Google Sheets | Free, simple and easy to move later |
Use Google Sheets and Gmail as a free CRM
A spreadsheet with one row per person, a label per stage and a calendar reminder for every next step is a working CRM that costs nothing.
Copy these column headers into the first row of a new Google Sheet. Add a Gmail label for each stage, and put every next step on Google Calendar with a reminder.
Once a week, sort by the next-step date and work the list from the top.
Sources
5 sources
Every free plan on this page was checked on the vendor's own pricing page on September 22, 2026.
Free plans change often. Check the limits before you import your database.
Three ways to start
You can try Sifta free for 7 days, see what it does, or read the pricing page.
The free week is the fastest way to see it: connect your email and calendar, add Sifta to your texts, and let it run your busywork for 7 days. Cancel any time before the week ends and you are not charged.
Every plan after that is a flat monthly price with no contract. If Sifta doesn't catch something worth more than the price in week one, you don't pay.
Keep reading
Frequently Asked Questions
What is the best free CRM for realtors?
The one your brokerage already includes. Outside a brokerage, HubSpot Free for up to 2 users or Zoho CRM Free for up to 3 users. Neither is built for real estate.
Is there a free real estate CRM?
No major real estate CRM has a free plan in 2026. Follow Up Boss and Wise Agent offer 14-day free trials; many brokerages include BoldTrail, Lofty, Command or their own CRM in your fees.
Is HubSpot free for real estate agents?
HubSpot's free CRM works for up to 2 users with a contact cap and no texting. It is a general sales CRM, so you set up the real estate pipeline yourself.
Does a free CRM do follow-up for me?
No CRM does the follow-up for you. It reminds you. An AI assistant like Sifta does the follow-up for you, alongside the CRM.
What is the best free CRM for real estate brokers?
Free plans cap users (HubSpot Free at 2, Zoho Free at 3), so most brokers outgrow them fast. Check what your franchise includes, or start a 14-day trial of a real estate CRM.
Can I use Google Sheets as a real estate CRM?
Yes. One row per contact with the source, stage, last contact and next step, plus a calendar reminder for each next step, works well for a newer agent.
Does Gmail have a built-in CRM?
No. Labels for each stage and Google Calendar reminders get you close, or you can add a CRM that connects to Gmail.
Related reading
Three ways in
A free CRM plus someone who does the follow-up.
The Week-One Guarantee. Try Sifta free for 7 days, and if it doesn't catch something worth more than the price, you won't pay a thing. You can cancel with one text.
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