Built for real estate agents
Real Estate CRM Pricing in 2026: Ten Tools, One Table
Real estate CRMs cost $49 to $1,500 a month in 2026. Wise Agent is cheapest at $49. Follow Up Boss is $69 per user. Sierra Interactive and Real Geeks run $300 to $725 with a website. Lofty, BoldTrail, CINC, BoomTown and Ylopo are quote-only, estimated at $300 to $1,500 plus setup and ads.
All ten, side by side
Four of the ten publish their full prices, and the rest are quote-only estimates from third parties.
Starting price for one agent, as of September 22, 2026. Click through for each tool's full breakdown.
| Tool | Starting price | Setup fee | Contract | Published? |
|---|---|---|---|---|
| Wise Agent | $49 a month ($499 a year) | None | Month to month | Yes |
| Follow Up Boss | $69 per user a month | None | None | Yes |
| Sierra Interactive | $299.95 a month prepaid | $0 prepaid, $500 monthly | 12 months | Yes |
| Real Geeks | $399 a month for 2 users | $500 | 6 or 12 months | Yes |
| Lofty | About $449 a month | About $300 to $2,000 | Not published | No |
| BoldTrail (kvCORE) | About $499 to $750 a month | About $500 to $1,000 | Per quote | No |
| Ylopo | About $295 to $1,500 a month | About $1,000 to $2,000 | No long-term contract (vendor) | No |
| Structurely | Platform fee plus usage | About $2,000 to $2,500 reported | Per quote | Usage only |
| CINC | About $899 to $1,000 a month | About $1,000 to $5,000 | Not published | No |
| BoomTown | About $1,000 a month | About $750 to $1,000 | Typically annual | No |
Why the prices are so far apart
The spread comes from what is bundled: a CRM alone costs under $100, a CRM with a website costs $300 to $700, and a CRM with paid leads costs $1,000 or more.
Wise Agent and Follow Up Boss are CRMs. Sierra and Real Geeks add an IDX website.
Lofty, BoldTrail, CINC, BoomTown and Ylopo add lead generation and ad management, and charge a percentage of ad spend on top. Structurely is an AI inside-sales assistant, not a CRM.
The cost nobody puts on the pricing page
The biggest cost of a CRM is the leads that die in it because nobody followed up.
In 7,439 agent comments we read, CRM pain came up 201 times. The complaint is rarely the price.
It is that the CRM waits for you. One agent: 'I actually open my CRM daily but do not necessarily do anything with it.'
What agents actually spend on technology
36% of Realtors spend $50 to $250 a month on technology and 22% spend more than $500, per NAR's 2026 Technology Report.
Only 46% of Realtors use a CRM at all, while 96% use the MLS. A CRM is often the first tool agents pay for and the first one they stop opening.
Source: NAR 2026 Technology Report, September 22, 2026.
Where Sifta fits in this table
Sifta is not a CRM; it is an AI assistant, at one flat monthly price, that does the follow-up alongside whichever CRM above you keep.
Sifta reads your inbox, texts and calendar. It drafts lead replies in your voice, books showings, chases lenders, pulls comps and remembers every client.
Sifta is not a CRM, does not make phone calls, does not run ad campaigns and does not do compliance paperwork. It does the follow-up, the chasing, the booking and the research, from the text thread you already have open.
No setup fee, no contract. If Sifta doesn't catch something worth more than the price in week one, you don't pay.
Three ways to start
You can try Sifta free for 7 days, see what it does, or read the pricing page.
The free week is the fastest way to see it: connect your email and calendar, add Sifta to your texts, and let it run your busywork for 7 days. Cancel any time before the week ends and you are not charged.
Every plan after that is a flat monthly price with no contract. If Sifta doesn't catch something worth more than the price in week one, you don't pay.
Keep reading
Frequently Asked Questions
What is the cheapest real estate CRM?
Wise Agent, at $49 a month or $499 a year, as of September 2026. Follow Up Boss is next at $69 per user a month.
How much should a real estate agent spend on a CRM?
NAR's 2025 Technology Survey found 34 percent of agents spend $50 to $250 a month on technology overall. A CRM alone fits in that range; a CRM with paid leads does not.
Which real estate CRMs publish their prices?
Follow Up Boss, Wise Agent, Sierra Interactive and Real Geeks. Lofty, BoldTrail, CINC, BoomTown and Ylopo are quote-only.
Is Sifta a CRM?
No. Sifta is an AI assistant that does the work your CRM reminds you about, alongside the CRM you keep.
Do real estate CRMs charge setup fees?
Some do. Follow Up Boss charges none. Quote-only platforms such as BoldTrail are reported at $500 to $1,000 to set up, and others price setup per quote.
How much do real estate agents spend on technology?
36% of Realtors spend $50 to $250 a month and 22% spend more than $500, per NAR's 2026 Technology Report.
What percentage of real estate agents use a CRM?
46% of Realtors use a CRM, per NAR's 2026 Technology Report, compared with 96% who use the MLS.
Related reading
Three ways in
Pick any CRM. Then stop being the one who feeds it.
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