Real Estate Cold Calling Scripts That Sound Like a Person

The rules before you dial

Cold calls and texts to people who did not contact you fall under the Do Not Call rules, so scrub every list first.

Check numbers against the National Do Not Call Registry and your state's list, keep your own internal do-not-call list, and call only between 8 am and 9 pm the person's local time. Some states are stricter.

Violations can cost $500 to $1,500 per call or text. This is not legal advice; ask your broker.

Circle prospecting after a sale

The circle prospecting call opens with a nearby sale, because neighbors want to know what the house next door went for.

• Hi, is this [Name]? This is [You] with [Brokerage]. I just helped sell a home on [street] for [price] in [days] days, and I'm letting neighbors know. Have you thought about what yours might be worth now?
• If curious: I can text you the three closest sales. What's the best number?
• If not: No problem. Do you know anyone on the street thinking about moving this year?
• Close: Thanks, [Name]. I'll send the numbers and won't bug you after.

Door knocking

At the door, lead with something useful in your hand, like a sheet of recent sales, and keep it under a minute.

• Hi, I'm [You] with [Brokerage]. I'm dropping off the recent sales on the street. [Address] just sold for [price]. Is that more or less than you'd have guessed?
• Are you planning to stay a while, or thinking about a move in the next year or two?
• If moving: Would a quick number on what yours would sell for today help? I can text it tonight.
• Leave: Thanks for your time. My number is on the sheet.

Your sphere and past clients

A sphere call is not a cold call, so open with them, not real estate.

• Hi [Name], it's [You]. I was just thinking about you. How is [detail you remember]?
• Anything new with the house? Any projects?
• One ask before I go: if anyone you know talks about moving, would you mention me?

Expired listings and FSBOs

Expired and FSBO calls work when you show you looked at the house and offer one specific thing.

Full scripts, follow-up sequences and what to say when they answer are on their own pages.

The follow-up is where cold calls pay

A cold call rarely lists a home on the first call; it starts a conversation that has to be followed up for months.

Sifta remembers every person you talked to, what they said and what you promised to send, then drafts each follow-up text in your voice when it is due. You approve from your phone. Sifta Pro is $199 a month.

Three ways to start

You can text Sifta, get a free Leak Report on your own inbox, or read the pricing page.

Text Sifta and ask it for comps on any address. Or connect your Gmail or Outlook for the free Leak Report: it reads the last 90 days and shows you the leads, offers and lender messages that got no reply.

Or see pricing. Sifta Pro is $199 a month.

If Sifta doesn't catch something worth more than the price in week one, you don't pay.