News explainer · October 2026
Zillow Likely to List: What It Is and How to Work the Tag
Likely to List is a Zillow tag that marks homeowners in your Follow Up Boss database who look ready to sell. Zillow's Cynthia Taylor said on October 28, 2026 that 1 in 4 properties tagged Likely to List come to market within 90 days. It brings Zillow's seller signals into the CRM you already use.
Likely to List at a glance
Likely to List takes the seller signals Zillow sees and puts them on the contacts already in your Follow Up Boss database.
Cynthia Taylor, Zillow's Senior Vice President of Agent Software and Advertising, explained it on Inman's Real Estate Insiders Unfiltered podcast, recorded live at Zillow's 2026 agent event.
| What Zillow said | |
|---|---|
| What it is | A tag that flags contacts who look likely to sell |
| Where you see it | In your Follow Up Boss database |
| How often it's right | 1 in 4 tagged properties come to market within 90 days |
| Who explained it | Cynthia Taylor, SVP of Agent Software and Advertising at Zillow |
| When | Inman, October 28, 2026 |
What 1 in 4 means for your database
If 1 in 4 tagged homes list within 90 days, three out of four do not, so the tag tells you who to call first, not who is ready to sign.
That is still a big edge. Most agents work their sphere in order of who they remember, and a homeowner who quietly starts thinking about selling often calls whoever reached out last.
Taylor shared the story of an agent who used the tag to contact two people he hadn't realized were thinking about selling, and one of them replied that they had been about to call him.
How to work a Likely to List tag
Treat the tag as a reason to check in personally, not as a reason to send a listing pitch.
- 01Reach out within a day or two of the tag showing up, while the signal is fresh.
- 02Lead with something real you know about them, like the last time you talked or a change in their neighborhood.
- 03Ask one open question about their plans for the next year instead of offering a home valuation right away.
- 04Note what they say in Follow Up Boss so the next touch picks up where this one left off.
- 05Set a follow-up for 30 and 60 days out, since most tagged homes that list will do it inside 90 days.
What Zillow did not say
The interview did not cover price, which plans include the tag, or exactly what data feeds it.
If you are a Zillow or Follow Up Boss customer, ask your rep whether your account has Likely to List and what it costs. We will update this page when Zillow publishes more.
Where Sifta fits
Sifta does the same kind of watching across your own past clients and sphere, from the conversations you are already having.
Sifta is a personal AI assistant for realtors. It runs the busywork of your business, so you can spend your time with clients.
It keeps track of who you have not talked to in a while, notices when someone mentions a move, and drafts the check-in so it actually goes out.
Sources
2 sources
Every source was checked on October 30, 2026, and the figures are Zillow's own.
Frequently Asked Questions
What is Zillow Likely to List?
A Zillow tag that marks homeowners in an agent's Follow Up Boss database who show signs of getting ready to sell, so the agent knows who to reach out to first.
How accurate is Zillow Likely to List?
Zillow's Cynthia Taylor said 1 in 4 properties tagged Likely to List come to market within 90 days. That means most tagged homes do not list in that window, so treat it as a priority list.
Where do I see Likely to List?
Zillow says it brings its seller signals directly into your Follow Up Boss database, so the tag shows up on contacts you already have.
Does Likely to List cost extra?
Zillow did not give a price in the October 2026 interview. Ask your Zillow or Follow Up Boss rep whether your plan includes it.
What should I say to a Likely to List contact?
Check in personally, mention something real you know about them, and ask about their plans for the next year. Save the valuation offer for when they bring up selling.
Related reading
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