Zillow Pro for Agents: What It Costs, What's Included, and Is It Worth It

What Zillow Pro is

Zillow Pro is a paid membership for agents that combines Follow Up Boss, My Agent and a premium Agent Profile with Zillow data and AI.

Zillow announced it in October 2025 and took it nationwide on July 9, 2026. Nearly 20,000 agents used it in beta.

Any agent can buy it, whether or not they advertise on Zillow, and it covers clients who came from outside Zillow too.

What's included

The core of Zillow Pro is seeing what your clients do on Zillow, inside Follow Up Boss.

• Follow Up Boss, where Zillow Pro's insights show up.
• My Agent: when a client accepts your invite, you see what they browse, save and search on Zillow, only with their consent. The connection lasts at least 30 days.
• A premium Agent Profile with custom branding, photos and video.
• Your name on listings and emails for the contacts you connect.
• Listing search and sharing inside Follow Up Boss, in supported MLS markets.
• Waitlist priority when Premier Agent buyer leads open up in a sold-out ZIP code.
• Not included: Showcase listings, which you buy one listing at a time.

The AI features

Zillow Pro's AI works inside Follow Up Boss: it flags likely sellers, surfaces your most engaged contacts and drafts outreach.

• Likely to List: an AI tag that flags contacts in your database whose homes may be coming to market.
• AI that surfaces your most engaged contacts, writes personalized outreach and summarizes a contact's history.
• Smart Lists, AI Summaries and AI-recommended outreach, in Zillow's words.
• Follow Up Boss Smart Messages, AI-written emails that Follow Up Boss says get twice the response rate. That's Zillow's own figure.

What Zillow Pro costs

Zillow doesn't publish a price for Zillow Pro; each agent's price is set in their order, by tier and number of seats.

When Zillow announced Pro in October 2025, Inman reported $138 a month for a single seat, with team and brokerage pricing scaled by size. We found no confirmation of that figure since the nationwide launch.

Zillow Preferred partners get Pro at no extra cost through 2026, according to Zillow's announcement. What happens after 2026 isn't stated.

The Close's advice is the right one: get the total price, the seat minimum, the renewal terms and any extra charges in writing before you sign.

The contract

Zillow Pro's terms start with a 12-month minimum and charge a fee if you leave early.

• A 12-month minimum first term, then month to month.
• 30 days' notice to cancel.
• Leaving early costs your monthly fee times the full months left in the first term.
• Every agent seat on the account must be a Pro seat. No Follow Up Boss-only seats.
• Adding seats that move you into a higher tier starts a new 12-month term.
• Your order sets a minimum number of seats.

Zillow Pro vs Premier Agent vs Preferred

Zillow Pro is a membership; Premier Agent is advertising; Preferred is pay-at-closing, and Pro is the main way in.

Zillow says it expects nearly all of its connections to go to Preferred partners over time, and it is aiming for more than 75% by the end of 2026, up from 44% at the end of 2025. Premier Agent is still sold today, and we found no announced national phase-out.

Is it worth it?

It's worth a look if you already use Follow Up Boss, your clients browse on Zillow, and you want a path into Preferred; it's a harder call if you're happy on another CRM.

There's also the data question. When Zillow created a "mutual customer data" category in Follow Up Boss to support Pro, coaches pushed back.

Tom Ferry called it one of Zillow's "most aggressive moves to date." Zillow's answer: shared data only comes into play when a contact has their own relationship with Zillow.

• Good fit: you're already on Follow Up Boss, many past clients shop on Zillow, and you want Preferred.
• Think twice: you're on kvCORE, Lofty or another CRM, since switching takes work and money.
• Think twice: your team has members who only need Follow Up Boss, since you can't mix seat types.
• Think twice: you want month to month from day one.