Built for real estate agents
Follow Up Boss Pricing in 2026: Every Plan and What You Actually Pay
Follow Up Boss costs $69 per user a month on Grow, $499 a month for 10 users on Pro, and $1,000 a month for 30 users on Platform. Annual billing takes about 16 percent off. There is no setup fee, no contract and a 14-day free trial. Calling on Grow is $39 per user a month extra.
Follow Up Boss plans and prices
Follow Up Boss publishes three plans, and every price below comes from its own pricing page as of September 2026.
Monthly billing is shown first, annual billing second. Prices are before tax.
| Plan | Price | Users | What it includes |
|---|---|---|---|
| Grow | $69 per user a month, or $58 billed annually | Per user | Lead routing, Smart Lists, Action Plans, texting and AI features. Calling is an add-on. |
| Pro | $499 a month, or $416 billed annually | 10 users; extra users $49 ($41 annual) | Everything in Grow, plus unlimited calling and texting, team inboxes, call reporting and personalized onboarding. |
| Platform | $1,000 a month, or $833 billed annually | 30 users; extra users $20 ($17 annual) | Everything in Pro, plus teams within teams, enhanced onboarding and priority support. |
Setup fees, contracts and the free trial
Follow Up Boss charges no setup fee, asks for no contract, and offers a 14-day free trial.
That is unusual in real estate software. Most platforms with a website attached charge setup and hold you to a year.
Follow Up Boss is a CRM only, so there is no website to build and nothing to lock you in.
- Setup fee: none.
- Contract: none. Cancel any time.
- Free trial: 14 days.
- Calling on Grow: $39 per user a month, or $33 billed annually.
What Follow Up Boss really costs a year
A solo agent on Grow with calling pays $1,296 a year billed monthly, or $1,092 billed annually.
Grow alone is $828 a year monthly or $696 annually. Add calling and it is $1,296 or $1,092.
A ten-person team on Pro pays $5,988 a year monthly or $4,992 annually, which works out to about $42 to $50 per agent a month with calling included.
The CRM is the cheap part. The lead sources that feed it, Zillow, Realtor.com, a website, ads, are paid separately.
What agents say about the price
Reviewers rate Follow Up Boss well on value, and the most common price complaint is the per-seat cost for solo agents.
On Capterra, Follow Up Boss scores 4.2 out of 5 for value. A broker associate wrote in July 2026 that it gets a little pricey as you add users.
A March 2025 reviewer called it high for solo agents and small teams. Nobody complains about hidden fees, because there are not any.
What Follow Up Boss costs for a team
A team of five on Grow pays $345 a month, and Pro at $499 covers up to 10 users, so Pro becomes the better deal at eight users.
Seven users on Grow cost $483 a month, just under Pro. From eight users, Grow costs $552 and Pro is cheaper.
Adding an AI inside sales agent such as Structurely is billed separately, by usage.
| Team size | Grow at $69 a user | Pro, up to 10 users |
|---|---|---|
| 1 agent | $69 | $499 |
| 5 agents | $345 | $499 |
| 7 agents | $483 | $499 |
| 8 agents | $552 | $499 |
| 10 agents | $690 | $499 |
Where Sifta fits next to Follow Up Boss
Sifta is not a Follow Up Boss replacement; it is the assistant that does the follow-up Follow Up Boss reminds you about.
Most CRMs record the work and remind you to do it. Sifta connects to your Follow Up Boss account, so the two work side by side.
Sifta reads your inbox, texts and calendar and does the next thing: drafts the lead reply in your voice, books the showing on your real calendar, chases the lender, pulls comps. You keep your CRM.
Sifta is not a CRM, does not make phone calls, does not run ad campaigns and does not do compliance paperwork. It does the follow-up, the chasing, the booking and the research, from the text thread you already have open.
Sifta is one flat monthly price, with no setup fee and no contract. The plans and prices are on the pricing page.
If Sifta doesn't catch something worth more than the price in week one, you don't pay.
Sources
2 sources
Prices were checked on September 22, 2026, with the sources linked here.
Confirm the current price on the vendor page before you buy.
Three ways to start
You can try Sifta free for 7 days, see what it does, or read the pricing page.
The free week is the fastest way to see it: connect your email and calendar, add Sifta to your texts, and let it run your busywork for 7 days. Cancel any time before the week ends and you are not charged.
Every plan after that is a flat monthly price with no contract. If Sifta doesn't catch something worth more than the price in week one, you don't pay.
Keep reading
Frequently Asked Questions
How much does Follow Up Boss cost per month?
Grow is $69 per user a month, Pro is $499 a month for 10 users, and Platform is $1,000 a month for 30 users, as of September 2026. Annual billing lowers each to $58, $416 and $833.
Does Follow Up Boss have a setup fee or contract?
No. Follow Up Boss has no setup fee and no contract, and it offers a 14-day free trial.
Is calling included in Follow Up Boss?
Calling is included on Pro and Platform. On Grow it is an add-on at $39 per user a month, or $33 billed annually.
Is Follow Up Boss worth it for a solo agent?
It is worth it if you will keep it updated. The complaint agents make is not the price, it is that the CRM sits empty. Sifta connects to Follow Up Boss and does the follow-up from your texts, so leads stop dying in an empty CRM.
How much is Follow Up Boss for a team of 5?
$345 a month on Grow, at $69 per user. Pro is $499 a month for up to 10 users, which becomes cheaper than Grow at eight users.
Does every Follow Up Boss plan include AI?
Yes. Follow Up Boss lists smart summaries, smart messages, suggested tasks and lead prioritization on every plan.
Does Structurely cost extra on top of Follow Up Boss?
Yes. Structurely is a separate subscription with a platform fee plus usage, from $0.07 a minute for AI voice and $0.02 a text.
Related reading
Three ways in
Keep Follow Up Boss. Stop feeding it by hand.
The Week-One Guarantee. Try Sifta free for 7 days, and if it doesn't catch something worth more than the price, you won't pay a thing. You can cancel with one text.
Try Sifta free for 7 days