Sifta vs Follow Up Boss: Assistant or CRM?
Follow Up Boss is a real estate CRM: the team's record of leads and deals, with texting, email sync and AI summaries inside its app. Sifta is an AI operating system that does the work in the agent's text threads and inbox, and can log that work to Follow Up Boss. One is the record; the other does the work.
See pricingWhat Follow Up Boss is
Follow Up Boss is a real estate team CRM priced from $69 per user a month, with a Pro plan at $499 a month for ten users and a Platform plan at $1,000 a month for thirty.
It is the system of record for many of the country's top teams: every lead, contact, call, text and email in one place, with action plans, lead routing, reporting and iOS and Android apps. Its AI features include smart summaries, smart messages, suggested tasks and predictive lead prioritization. All plans come with a 7-day trial and no contract. Source: followupboss.com pricing page, September 2026.
Side by side
Follow Up Boss holds the record; Sifta does the work and writes it down.
A CRM is only as good as what gets typed into it, and the typing is the part agents skip. Sifta removes the typing. It reads the lead email, drafts the reply, books the showing, remembers what the buyer said, and logs the reply and the client details to Follow Up Boss as a note. The team keeps its record. The agent stops being the data-entry clerk.
| Sifta | Follow Up Boss | |
|---|---|---|
| Where it lives | Your Messages app | Web and mobile app |
| Works inside your text threads | Yes | No. Texting happens inside the app, from a Follow Up Boss number |
| In deal group chats | Yes, add it to the chat | No |
| Reads your email | Yes, Gmail and Outlook | Yes, email sync with Gmail and Microsoft 365 |
| Requires an app | No | Yes |
| Built only for real estate | Yes | Yes |
| Pricing shown publicly | Yes, $199 and $299 a month | Yes, from $69 per user a month |
How agents use both
The pattern that works is Follow Up Boss as the team's memory and Sifta as the agent's hands.
The team lead keeps Follow Up Boss for routing, reporting and accountability. Each agent runs their day through Sifta: the morning brief, the lead replies, the lender chasing, the showings, the comps. When Sifta answers a lead or learns something about a client, it can log it to Follow Up Boss so the record stays current without anyone opening the app between showings. Teams get one Sifta per seat and start with a Team Leak Audit of the whole team's inboxes.
Sifta is not a CRM and does not try to be one. It does not do lead routing, team reporting or dialer campaigns, and it does not make phone calls. If you need the record, keep Follow Up Boss. If you need the work done, add Sifta.
Price
Sifta Pro is $199 a month per agent; Teams pay $199 per seat, 5 seats or more.
Follow Up Boss starts at $69 per user a month on the Grow plan, with team plans at $499 and $1,000 a month. The two are bought for different reasons: one is the price of a shared record, the other is the price of the labor. If Sifta doesn't catch something worth more than the price in week one, you don't pay.
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Three ways in
Keep the CRM. Stop being the one who feeds it.
Sifta Pro is $199 a month. Works with Gmail and Outlook. Setup takes two minutes. First week guaranteed.
See pricing