Follow Up Boss vs Lofty: Which Fits Your Business in 2026?

The short answer

Follow Up Boss is a CRM; Lofty is a platform that includes a CRM.

Pick Follow Up Boss if you already have a website and lead sources you like, want a published price with no contract, and want a CRM that connects to more than 200 lead sources.

Pick Lofty if you want one company to run your website, your ads and your CRM, you want an AI that texts new leads by itself, and you are fine getting a quote from sales.

Follow Up Boss vs Lofty, side by side

Here are Follow Up Boss and Lofty on the facts that decide the choice, as of September 22, 2026.

The real difference

The more of Lofty's stack you would use, the more Lofty makes sense.

Follow Up Boss does one job: it takes leads from more than 200 sources, routes them to the right agent and keeps the record. It does not build your website or run your ads.

Lofty does all of it: an IDX website on every tier, Smart Plans that text and email on a schedule, managed ads for a 20% fee, and a set of AI agents. If you already have a website and leads you like, you would be paying Lofty for parts you will not use.

Price

For one agent, Lofty's estimated first year runs about $5,700 to $6,900, against $828 to $1,296 for Follow Up Boss.

A solo agent pays $69 a month for Follow Up Boss, or $108 with calling, with no contract or setup fee: $828 to $1,296 a year. Lofty does not publish a price.

Luxury Presence, a Lofty competitor, estimates about $449 a month plus a $299 to $1,499 setup fee, or about $5,687 to $6,887 in year one, and the AI Sales Agent adds $60 a month for 200 leads.

What agents complain about

The top complaint about Follow Up Boss is "The phone app is slower than the desktop CRM"; about Lofty, "Support is hard to reach".

Follow Up Boss: "Follow up boss as a browser and system is incredible. The app is atrociously slow." (App Store review, August 2026)

Lofty: "If you need support, good luck. They can't help you." (App Store review, February 2026)

AI

FUB AI helps you write your own replies; Lofty's AI Sales Agent starts conversations by itself.

FUB AI is included on every plan. It drafts replies, suggests the next task and summarizes calls, and you press send.

Lofty's AI Sales Agent is an add-on that texts, emails and chats with new leads on its own, asks about timeline and budget, and books appointments. If you want software to open conversations with leads, Lofty goes further.

If you want help writing your own, FUB AI costs nothing extra.

Using both, or switching

You do not have to choose all or nothing: the two connect.

Both help centers document a Lofty and Follow Up Boss integration, so a team can run Lofty's website and ads into Follow Up Boss. If you are switching from Lofty, ask in writing about the contract term and what you can export, since reviewers' most specific complaints are about cancelling.

What neither one does

Whichever you pick, somebody still has to do the work the CRM reminds you about.

FUB AI drafts and suggests inside Follow Up Boss. You still open the app, find the lead and press send, and deal work like the lender's letter or the inspection date is not what the AI is built for.

Lofty's AI Sales Agent works new leads inside Lofty. Deals already under contract, and the lender, title and inspection dates that come with them, are not what Lofty describes it doing.

Sifta works beside either one. It connects to your Gmail or Outlook and your calendar and runs by text.

It drafts replies to portal leads in your voice with real open times and texts them to you to approve, tracks the deal dates it finds in your email, joins the group text with your client to book showings, pulls comps on any address, and briefs you each morning.

It is not a CRM, it does not make phone calls, and it does not replace Follow Up Boss or Lofty. If your CRM gives you an email-in address, Sifta can copy the lead replies it sends there, so your CRM can log them. Sifta Pro is $199 a month.