Follow Up Boss vs Wise Agent: Which CRM Is Worth It?

The short answer

Follow Up Boss has phone apps and built-in texting; Wise Agent has neither.

Pick Follow Up Boss if you work from your phone, route leads from several sources, or run a team that needs routing rules.

Pick Wise Agent if you are a solo agent or small team on a budget, work from a computer, and will keep the CRM current yourself.

Follow Up Boss vs Wise Agent, side by side

Here are Follow Up Boss and Wise Agent on the facts that decide the choice, as of September 22, 2026.

The real difference

The biggest difference is where you work: a desk or the car.

Wise Agent runs in a browser, including a mobile web version, and texting is an add-on at $11 a month per 1,000 credits plus an $80 registration. Follow Up Boss includes two-way texting on every plan, with apps rated 4.3 on iPhone and 3.3 on Android.

At a desk, Wise Agent gives you a lot for the money, including transaction checklists that Follow Up Boss does not list. In the car, the missing app shows up every day, and it is one of Wise Agent reviewers' top complaints.

Price

For five people, Wise Agent is $49 a month and Follow Up Boss is $345 to $499.

For one agent, Wise Agent is $588 a year paid monthly or $499 paid yearly. Follow Up Boss is $828 a year, or $1,296 with calling.

For five people, Wise Agent stays $49 a month on one shared login, with individual logins at $20 a month each, while Follow Up Boss is $345 a month on Grow or $499 on Pro with calling for everyone.

What agents complain about

The top complaint about Follow Up Boss is "The phone app is slower than the desktop CRM"; about Wise Agent, "Tedious data entry and merging contacts".

Follow Up Boss: "Follow up boss as a browser and system is incredible. The app is atrociously slow." (App Store review, August 2026)

Wise Agent: Capterra's review summary flags repetitive data entry, confusing fields and trouble merging contacts.

AI

Follow Up Boss publishes four AI features; Wise Agent publishes two names and few details.

FUB AI, included on every plan, drafts replies, suggests tasks, summarizes calls on your FUB number and flags high-intent Zillow buyers and qualified sellers. Wise Agent's homepage names an AI writing assistant and automated AI follow-up but publishes few details about what they do.

Using both, or switching

Trying either one costs nothing: both have a 14-day free trial and no contract.

We found no native integration between them; third-party connectors such as Zapier are the bridge. Wise Agent is month to month and Follow Up Boss has no contract, so trying one costs you time, not a contract.

What neither one does

Whichever you pick, somebody still has to do the work the CRM reminds you about.

FUB AI drafts and suggests inside Follow Up Boss. You still open the app, find the lead and press send, and deal work like the lender's letter or the inspection date is not what the AI is built for.

Wise Agent stores contacts and runs drips. With no app and texting as an add-on, keeping it current from the car is the hard part, and reviewers say so.

Sifta works beside either one. It connects to your Gmail or Outlook and your calendar and runs by text.

It drafts replies to portal leads in your voice with real open times and texts them to you to approve, tracks the deal dates it finds in your email, joins the group text with your client to book showings, pulls comps on any address, and briefs you each morning.

It is not a CRM, it does not make phone calls, and it does not replace Follow Up Boss or Wise Agent. If your CRM gives you an email-in address, Sifta can copy the lead replies it sends there, so your CRM can log them. Sifta Pro is $199 a month.