Comparison · Updated October 2026
Follow Up Boss vs Structurely: Do You Need Both?
Follow Up Boss is a CRM. Structurely is an AI inside sales agent that plugs into it to text, email and call your leads, so most teams use both rather than choosing one. Follow Up Boss starts at $69 per user a month, and Structurely charges a platform fee plus usage.
Follow Up Boss vs Structurely at a glance
Follow Up Boss stores and organizes your leads, and Structurely talks to them for you.
| Follow Up Boss | Structurely | |
|---|---|---|
| What it is | A real estate CRM | An AI inside sales agent (ISA) |
| Main job | Holds leads, tasks, notes and team routing | Texts, emails and calls leads to qualify them |
| Price | Grow $69 per user a month; Pro $499 for 10 users; Platform $1,000 for 30 | Platform fee plus usage: voice from $0.07 a minute, texts from $0.02 |
| Built-in AI | Summaries, suggested messages, suggested tasks, lead priority | Runs whole conversations with leads on its own |
| Works with the other | Yes, Structurely installs inside it | Yes, through the Follow Up Boss API key |
How Structurely works inside Follow Up Boss
Structurely installs with your Follow Up Boss API key and logs every conversation to the lead's timeline.
- You enroll leads with a tag or from the embedded app, and choose which conversation Structurely runs.
- It keeps following up by text and email for more than 12 months, until the lead replies.
- You can watch conversations live on the Follow Up Boss timeline.
- When a lead qualifies, it adds a tag such as "Structurely: Needs Agent Follow up", which can trigger an alert to the agent.
- To take over, mute the AI in the app or remove the "Structurely: Active" tag.
Pricing side by side
Follow Up Boss publishes flat per-user prices, while Structurely publishes usage rates but not its platform fee.
A third-party review from June 2026 reports Structurely near $499 a month with a $2,500 setup fee. Structurely does not confirm that on its own pricing page, so ask for a quote.
| Item | Price |
|---|---|
| Follow Up Boss Grow | $69 per user a month |
| Follow Up Boss Pro | $499 a month for 10 users |
| Follow Up Boss Platform | $1,000 a month for 30 users |
| Structurely AI voice | From $0.07 a minute |
| Structurely texts | From $0.02 a message |
| Structurely AI email | From $0.02 an email |
Does Follow Up Boss have its own AI?
Yes, Follow Up Boss includes AI features on every plan, but they help the agent rather than talk to leads on their own.
Follow Up Boss lists smart summaries, smart messages, suggested tasks and lead prioritization. Those save the agent time.
Structurely is different: it holds the conversation itself until the lead is ready for a person.
When you need both, and when you don't
Structurely earns its cost when you buy a lot of online leads, and matters much less when your business runs on referrals.
69% of Realtors got no business at all from paid third-party leads in 2025, per NAR's 2026 Member Profile. For them, an AI ISA has little to work on.
Teams buying portal or ad leads every month, or sitting on a large list of old leads, are who it is built for.
- Use both: you buy leads every month and nobody on the team can answer them all quickly.
- Use both: you have thousands of old leads nobody has texted in a year.
- Follow Up Boss alone: most of your business comes from past clients and referrals.
- Follow Up Boss alone: you would rather approve every message than let a bot hold the conversation.
Where Sifta fits
Sifta works alongside Follow Up Boss, but drafts every message for you to approve instead of talking to clients on its own.
Sifta is a personal AI assistant for realtors. It runs the busywork of your business, so you can spend your time with clients.
It texts you the new lead with a reply already written in your voice, keeps the follow-ups going, and also handles past clients, deals and your schedule, which an ISA does not touch.
Sources
5 sources
Every figure was checked on the source page on October 2, 2026.
Frequently Asked Questions
Does Structurely integrate with Follow Up Boss?
Yes. Structurely installs with your Follow Up Boss API key, logs conversations to the lead's timeline and uses tags such as "Structurely: Active" to control which leads it works.
Does Follow Up Boss have its own AI?
Yes. Every plan includes smart summaries, smart messages, suggested tasks and lead prioritization. Those help the agent; they do not run conversations with leads on their own.
How much does Structurely cost?
Structurely charges a platform fee plus usage: AI voice from $0.07 a minute, texts from $0.02 and AI emails from $0.02. It does not publish the platform fee. A June 2026 third-party review reported about $499 a month plus setup.
Can Structurely replace an ISA?
It can do the first-touch texting, emailing and calling an ISA does, for a usage fee instead of a salary. A person still has to take over once the lead is ready to talk to an agent.
How do I stop Structurely from texting a lead?
Mute the AI from the embedded app in Follow Up Boss, or remove the "Structurely: Active" tag from the lead.
Related reading
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