Follow Up Boss Alternatives for Real Estate Agents (2026)
The best Follow Up Boss alternative depends on what is wrong. If the CRM feels expensive, Wise Agent and Real Geeks cost less. If you want a website and ads bundled, Lofty and BoldTrail do that. If nobody types into the CRM, keep Follow Up Boss and add Sifta, an AI assistant that does the work and logs it.
See pricingWhy agents look for a Follow Up Boss alternative
Agents leave Follow Up Boss for one of three reasons: price per seat, the want for a bundled website and ads, or a CRM that sits empty because nobody feeds it.
Follow Up Boss is a good CRM. It is the system of record for many of the country's top teams, with clean lead routing, action plans and reporting. At $69 per user a month it is also one of the more expensive seats for a solo agent, and it does not include a website or ad management.
The third reason is the one most agents do not say out loud. The CRM is only as good as what gets typed into it, and the typing happens at 10 pm, if it happens. A quiet CRM is not a CRM problem. It is a labor problem.
The alternatives, side by side
Six CRMs and one assistant, with prices as of September 2026.
Prices marked vendor-published come from the company's own pricing page. Lofty and BoldTrail do not publish prices; the numbers shown are third-party estimates and you should confirm your quote.
| Option | What it is | Price (as of Sep 2026) | Best for |
|---|---|---|---|
| Lofty (formerly Chime) | All-in-one CRM, IDX website, ads and an AI sales agent | Not published. Third-party estimates run $299 to $649 a month plus a $299 to $1,499 setup fee; the AI Sales Agent add-on is about $60 a month for 200 leads. | Agents who want website, ads and CRM from one vendor |
| BoldTrail (formerly kvCORE) | Brokerage-scale CRM, IDX website, smart campaigns and lead scoring | Not published. Sales-led quotes; estimates around $499 a month for a solo agent, often bundled by the brokerage. | Brokerages and large teams that standardize on one platform |
| Sierra Interactive | CRM and IDX website with automated follow-up | $299.95 to $599.95 a month on annual plans; $359.95 to $724.95 month to month. Vendor-published. | Teams that run paid lead generation into a website |
| Real Geeks | CRM and IDX website | $399 a month for two users. Vendor-published. | Small teams that want a simple site and CRM |
| Wise Agent | Low-cost CRM with transaction and marketing tools | $49 a month, or $42 a month billed annually. Vendor-published. | Solo agents on a budget who will do the typing |
| Top Producer | CRM with MLS-driven market reports | $179 per user a month; team plans from $399 a month. Vendor-published. | Agents who farm a neighborhood with market updates |
| Sifta | AI assistant that reads your email, texts and calendar and does the follow-up, chasing, booking and research by text | $199 a month (Sifta Pro), $299 a month (Sifta Max), $199 per seat for teams of 5 or more. Published. | Agents who already have a CRM and want the work done, not another dashboard |
If the CRM is too expensive
Wise Agent at $49 a month and Real Geeks at $399 a month for two users are the cheaper seats.
Wise Agent is a plain CRM with transaction checklists and a marketing tool. It is the right pick for a solo agent who will do the data entry. Real Geeks bundles a simple IDX website and is priced for a two-person team. Neither will do the follow-up for you.
If you want website, ads and CRM from one vendor
Lofty and BoldTrail sell the whole stack: IDX website, ad management, automated campaigns and a CRM.
That is convenient and it is also the trade. Reviews of both platforms describe a two to four week learning curve, dated website templates, and support that varies. Contracts are sales-led, so ask about the term, the setup fee and what happens to your data if you leave.
If the CRM is empty
If the real problem is that nobody updates Follow Up Boss, switching CRMs will not fix it.
Sifta connects to your Gmail or Outlook, your calendar and your text threads. When a Zillow lead lands, it drafts the reply in your voice with real showing times. When the lender goes quiet, it chases. When a buyer says something worth remembering, it remembers. Then it logs the reply and the client detail to Follow Up Boss, so the record stays current without you typing.
Sifta is not a CRM, does not make phone calls, does not run ad campaigns and does not do compliance paperwork. It does the follow-up, the chasing, the booking and the research, from the text thread you already have open. Sifta Pro is $199 a month, and there is a comparison at /sifta-vs-follow-up-boss.
Three ways to start
You can text Sifta, get a free Leak Report on your own inbox, or read the pricing page.
Text Sifta and ask it for comps on any address. Or connect your Gmail or Outlook for the free Leak Report: it reads the last 90 days and shows you the leads, offers and lender emails that got no reply. Or see pricing. Sifta Pro is $199 a month. If Sifta doesn't catch something worth more than the price in week one, you don't pay.
Related: Sifta vs Follow Up Boss · Lofty alternatives
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Three ways in
Keep the CRM. Stop being the one who feeds it.
Sifta Pro is $199 a month. Works with Gmail and Outlook. Setup takes two minutes. First week guaranteed.
See pricing