Lofty (Formerly Chime) Alternatives for Real Estate Agents (2026)

What Lofty is, and what it costs

Lofty, formerly Chime, is an all-in-one platform: CRM, IDX website, ad management, marketing automation and an AI sales agent.

Lofty does not publish prices. Third-party reviews in 2026 put the Core tier around $449 a month, Premier near $700, Enterprise near $1,500, with setup fees of $299 to $1,499. The AI Sales Agent is an add-on at about $60 a month for 200 leads. Ad management runs a 20 percent fee or $150 a month on small budgets.

The common complaints are the learning curve, uneven support, and data portability if you leave: activity history, automations and website content do not travel well.

The alternatives, side by side

Five CRMs and one assistant, with prices as of September 2026.

Vendor-published prices come from the company's pricing page. BoldTrail, like Lofty, is quote-only.

If you want a cleaner CRM

Follow Up Boss is the CRM most teams move to when they want the record without the website and ads attached.

It is $69 per user a month, has a clean mobile app, and integrates with nearly every lead source. You give up the bundled website. Many teams pair it with a separate site and are happier for it.

If you still want website and CRM together

Sierra Interactive and Real Geeks give you the website and CRM bundle with published prices and a smaller learning curve.

Sierra runs $299.95 to $599.95 a month on annual plans and is built for teams pushing paid leads into a site. Real Geeks is $399 a month for two users and is the simpler of the two.

If the automation never did the work

Lofty's automation sends drips; Sifta reads the actual conversation and does the next thing.

A drip campaign does not know the buyer said 'maybe in six months' or that the lender owes a pre-approval since Tuesday. Sifta reads your email, texts and calendar, so it does. It drafts the reply in your voice, books the showing on your real calendar, chases the lender, pulls comps, and logs it all to the CRM you keep.

Sifta is not a CRM, does not make phone calls, does not run ad campaigns and does not do compliance paperwork. It does the follow-up, the chasing, the booking and the research, from the text thread you already have open. Sifta Pro is $199 a month, no setup fee, cancel by text.

Three ways to start

You can text Sifta, get a free Leak Report on your own inbox, or read the pricing page.

Text Sifta and ask it for comps on any address. Or connect your Gmail or Outlook for the free Leak Report: it reads the last 90 days and shows you the leads, offers and lender emails that got no reply. Or see pricing. Sifta Pro is $199 a month. If Sifta doesn't catch something worth more than the price in week one, you don't pay.

See pricing · What is Sifta · Is Sifta safe

Frequently Asked Questions

Related Reading

Three ways in