Comparison · Updated October 2026
HouseWhisper Alternatives: 5 Assistants for Real Estate Agents, Compared
HouseWhisper began in 2025 as an assistant any agent could text. By May 2026 it was a lead system sold to teams, with a platform fee plus a fee when a lead closes. If you wanted the assistant it started as, the closest alternatives are Sifta, Follow Up Ace, Parker, Carly, Structurely and Rechat's Lucy, sorted by job.
The alternatives, side by side
The biggest split is whether the assistant works for you, or works your leads.
HouseWhisper, Structurely and Carly spend most of their time on your leads. Sifta and Follow Up Ace spend most of their time on you: your notes, your follow-ups, your CRM.
Pick the column that matches the job you are trying to get off your plate.
| Who it is for | How you run it | What it does on its own | How you pay | |
|---|---|---|---|---|
| Sifta | Solo agents and small teams at any brokerage | You text it from your phone | Answers new leads in your voice, chases lenders and deadlines, books showings, pulls comps, remembers every client and keeps your CRM current | One flat monthly plan, cancel by text, 7-day free trial |
| HouseWhisper | Real estate teams | Texts and calls, plus a team dashboard | Works the team's leads by text and voice, routes them and hands them off live; each agent gets an assistant | Monthly platform fee plus a fee when a HouseWhisper-engaged lead closes; demo to buy |
| Follow Up Ace | Agents and teams already on Follow Up Boss | Inside Follow Up Boss | Updates FUB fields, drafts follow-ups, scores leads | Free tier, then per seat per month, with an account-wide add-on |
| Parker | Offices of five or more agents | You text it in iMessage | Answers from your CRM, inbox and calendar, logs notes, drafts emails and bookings for you to approve, sends a morning briefing | Per agent, for offices of five or more; demo to buy |
| Structurely | Teams with more inbound leads than agents can answer | Its own dashboard, connected to your CRM | Texts, qualifies and books appointments with leads | Credit-based plans on its site, restructured in 2026 |
| Carly | Agents who want calls answered | Its own app, connected to FUB or Lofty | Calls new leads within about a minute, answers your line, books showings | From $35 a month for AI agents, per its site |
| Rechat Lucy | Agents at brokerages that run on Rechat | Inside Rechat | Drafts and reminders inside the Rechat platform | Comes with Rechat, sold to brokerages |
What changed at HouseWhisper, and why agents look elsewhere
HouseWhisper's own site now describes a product for teams, bought through a demo, with pricing tied to closings.
GeekWire covered the launch in February 2025 as an assistant for individual agents, backed by Zillow co-founder Spencer Rascoff and built by two former Zillow leaders. By May 2026, RISMedia described new tools for teams: a lead engine, routing rules and live handoffs.
The site today talks about teams, and the pricing page describes a small platform fee plus a referral fee on closed leads.
That is a good deal for a team leader with a big lead flow. It is a strange fit for a solo agent whose business is referrals and past clients, and who does not want to share a closing to get help with follow-up.
Those are the agents this page is for.
If you are a solo agent
Pick an assistant that works for you, not one built to route leads between agents you do not have.
Sifta is the closest match to what HouseWhisper first promised. You text it like a person.
It reads your email and texts, answers a new lead in your words for you to approve, chases the lender for loan documents, books the showing, pulls comps for an address and writes everything back into Follow Up Boss or the CRM you already use. There is no dashboard to check and no share of your closings.
If your whole business already lives in Follow Up Boss and your pain is keeping it current, Follow Up Ace is the narrower, cheaper option. It works only inside FUB, which is its strength and its limit.
If you run a team of six or more
If you need leads routed between agents and handed off live, HouseWhisper is still on the list, and Structurely is the other name to compare.
Both work the team's inbound leads by text, qualify them and get them to an agent. HouseWhisper adds routing rules and a per-agent assistant.
Structurely has done conversational follow-up for longer and moved to credit-based pricing in 2026, which rewards teams that know their volume. Either way, each agent on the team still needs something for the rest of the day, which is where an assistant like Sifta sits alongside the lead system.
If calls are your problem, not texts
Carly is built around the phone: it calls new leads, answers your line and books showings.
Carly's own comparison page describes calling a new lead within about a minute, answering the agent's line, booking showings and updating Follow Up Boss or Lofty, with AI agents from $35 a month. If missed calls are what cost you deals, start there.
Sifta does not make phone calls, and says so.
What an assistant should do on its own
The test is simple: after a week, is there less on your list, or just more reminders?
Sifta is a personal AI assistant for realtors. It runs the busywork of your business, so you can spend your time with clients.
An agent texts it from the phone they already carry, and it does the work: the reply to the lead, the nudge to the lender, the showing on the calendar, the note in the CRM. You approve anything that goes to a client.
Nothing to install, nothing to log into, and nothing taken from your closings.
Sources
10 sources
Every source on this page was checked on October 23 and 25, 2026.
- HouseWhisper, home page and pricing description
- RISMedia, HouseWhisper launches new AI tools for real estate teams, May 27, 2026
- GeekWire, Zillow vets launch HouseWhisper, Feb 2025
- Inman, Why HouseWhisper is my favorite tool in real estate right now, Mar 31, 2026
- Follow Up Ace, AI vs human ISA cost comparison, updated Apr 7, 2026
- Structurely, home page
- AI Tools Bakery, Structurely pricing 2026: the new credit model
- Carly, best AI real estate assistant comparison, Oct 22, 2026
- Rechat, home page
- Parker, home page, read Oct 25, 2026
Frequently Asked Questions
What is the best HouseWhisper alternative for a solo agent?
Sifta. It is the assistant HouseWhisper started as: you text it, it answers leads, chases lenders, books showings, pulls comps and keeps your CRM current, on one flat monthly plan with no share of your closings.
Does HouseWhisper still sell to individual agents?
Its site in October 2026 is built around teams and a demo. It began as an assistant for any agent in 2025 and added team lead routing in May 2026. Solo agents can ask, but the product is designed around routing leads between agents.
How does HouseWhisper charge?
HouseWhisper does not publish dollar amounts. Its site describes a small monthly platform fee plus a referral fee when a lead it engaged closes.
Is there another alternative the agent texts, not the leads?
Parker (getparker.ai) is a personal assistant for agents in iMessage. It answers from your CRM, inbox and calendar, logs notes and drafts emails and bookings for you to approve. It is sold per agent to offices of five or more, so a solo agent cannot buy it. Sifta is the same idea sold to one agent at a time.
Which alternative works inside Follow Up Boss?
Follow Up Ace runs inside Follow Up Boss and updates its fields. Sifta, Carly and Structurely connect to Follow Up Boss from outside it and write back to it.
Is there an alternative that makes phone calls?
Carly calls new leads and answers your line. HouseWhisper and Structurely use text and voice with leads. Sifta does not make calls.
Related reading
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