Review · Updated October 2026
Fello's Felix AI: What It Does, Who It's For, and an Alternative for Solo Agents
Felix is Fello's AI agent for real estate teams. It calls, texts and emails leads from a team's database on its own, then hands qualified prospects to a human agent. About 3,000 teams use Fello, and Felix is an add-on with no public price. Solo agents who'd rather approve every message usually want something different.
Fello Felix at a glance
Felix works like an AI ISA that talks to your leads for you.
| Details | |
|---|---|
| Made by | Fello, a platform for real estate teams |
| What it does | Calls, texts and emails leads, then hands off qualified ones |
| Who it's for | Mainly real estate teams, per Inman and Fello. Fello says individuals can use it too |
| Teams on Fello | About 3,000, with 40,000 users, per Inman (May 2026) |
| Fello plans | From $415 a month billed annually, more billed monthly, per Fello's pricing page |
| Felix price | An add-on to any plan, with no public price |
What Felix does
Felix plans outreach from what it knows about each contact's home and situation.
Inman reported in May 2026 that Felix uses property ownership, equity and mortgage details to decide who to reach and how, adjusts as a contact's situation changes, and can hand a prospect to an agent while they're still on the line. A beta team reported about 60 listing appointments in 90 days.
Who Felix isn't a fit for
If you want to stay the voice your clients hear from, an assistant that talks to leads for you is a big step.
As Inman put it, not everyone wants to talk to a bot. For a solo agent whose business runs on referrals and past clients, a robot calling the sphere is a risk to the relationship, and plans starting at $415 a month billed annually are a lot to commit to before you've seen results.
- Solo agents who want to approve every message before it goes out.
- Agents whose business is mostly sphere and referrals.
- Anyone who wants a lower monthly cost to start.
Fello Felix vs Sifta
Felix talks to your leads, and Sifta helps you talk to them yourself.
| Fello Felix | Sifta | |
|---|---|---|
| Built for | Mainly teams | Solo agents and small teams |
| Who sends the message | Felix, on its own | You approve Sifta's drafts, with auto-send for first replies only if you turn it on |
| Knows your deals | From the team's database | Takes notes on the deals you do over text |
| How to start | A demo with their sales team | Free for 7 days |
| Works at any brokerage | Yes | Yes, with the tools you already use |
Where Sifta fits
Sifta keeps you in the conversation and does the busywork around it.
Sifta is a personal AI assistant for realtors. It runs the busywork of your business, so you can spend your time with clients.
It takes notes on the deals you do over text, keeps the follow-ups going with leads and past clients, and drafts messages for you to approve. It works at any brokerage, with the tools you already use.
Sources
3 sources
Every source was checked on October 22, 2026.
Frequently Asked Questions
What is Felix by Fello?
An AI agent for real estate teams that calls, texts and emails leads from the team's database and hands qualified prospects to a human agent.
How much does Fello Felix cost?
Felix is a paid add-on to any Fello plan, with no public price. Fello's plans start at $415 a month billed annually, and cost more billed monthly.
Is Fello good for solo agents?
Fello sells mainly to teams, though its pricing page says individuals can use it too. Solo agents who want to approve every message usually look at assistants built for individual agents.
Does Felix replace an ISA?
Fello positions it that way. Its CEO told Inman he can't train an ISA in 90 days, while Felix can use contact data right away.
What's an alternative to Fello Felix?
Sifta, which takes notes on the deals you do over text and drafts each follow-up for you to approve, so you stay the one your clients hear from.
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