Review · Updated October 2026
HouseWhisper Review 2026: What It Does Now, Who It's For, and an Option for Solo Agents
HouseWhisper started in 2025 as an assistant agents could call or text, built by former Zillow leaders. In 2026 it became a platform for real estate teams that follows up with leads, routes them and hands them off live. It charges a monthly platform fee plus a referral fee when a lead it worked closes.
HouseWhisper at a glance
HouseWhisper sells to teams now, with pricing tied to closed deals.
| Details | |
|---|---|
| Founded by | Luis Poggi (CEO) and Alex Kutner (CTO), both ex-Zillow, with Zillow co-founder Spencer Rascoff on the board |
| Funding | About $10 million, including a $6.7 million seed led by Mayfield (GeekWire, Feb 2025) |
| Who it's for | Real estate teams, per its site |
| Main parts | Lead Engine, Rules Engine and an AI Teammate for each agent |
| Teams and agents | More than 250 teams and 7,000 agents, per the company (May 2026) |
| Pricing | A small monthly platform fee plus a referral fee when a HouseWhisper-engaged lead closes |
| How to buy | A 30-minute demo |
What HouseWhisper does
HouseWhisper works the team's leads first and hands the ready ones to agents.
- Lead Engine: one-to-one text and voice conversations with new and cold leads.
- Rules Engine: routes leads by area, price, language and agent availability, with fallbacks.
- Live handoffs: transfers a ready lead to an agent by phone, with a briefing first.
- AI Teammate: each agent can call or text it for CRM updates, follow-ups, reminders and market reports.
- Connects to Follow Up Boss, Sierra Interactive, kvCORE, Lofty, BoldTrail, HubSpot and Salesforce.
How HouseWhisper changed
It launched as an assistant for any agent and grew into a lead system for teams.
At launch in February 2025, GeekWire described it as an assistant agents could call, text or send a voice memo, with more than 4,000 agents in the beta. In May 2026 it added Lead Engine and Rules Engine for teams, with a waitlist for onboarding, per RISMedia.
Its site now leads with teams and a demo.
Who HouseWhisper fits, and who it doesn't
It fits a team leader with a big lead flow, and it's a stretch for a solo agent.
| Fits | Doesn't fit as well |
|---|---|
| Team leaders routing leads to several agents | Solo agents without a team to route to |
| Teams with a big database of cold leads | Agents whose business is mostly sphere and referrals |
| Teams fine paying a fee on closed deals | Agents who want a flat price and no share of closings |
HouseWhisper vs Sifta
HouseWhisper works a team's leads, and Sifta works for one agent's whole business.
| HouseWhisper | Sifta | |
|---|---|---|
| Built for | Teams | Solo agents and small teams |
| Main job | Lead follow-up, routing and live handoffs | Notes, follow-ups and the busywork across your deals |
| Knows your deals | From your CRM and its own conversations | Takes notes on the deals you do over text |
| Pricing model | Platform fee plus a fee on closings | No share of your closings |
| How to start | A 30-minute demo | Free for 7 days |
Where Sifta fits
If you're a solo agent who wanted the assistant HouseWhisper started as, that's what Sifta is.
Sifta is a personal AI assistant for realtors. It runs the busywork of your business, so you can spend your time with clients.
It takes notes on the deals you do over text, keeps the follow-ups going with leads and past clients, and drafts messages for you to approve. It works at any brokerage, with the tools you already use.
Sources
3 sources
Every source on this page was checked on October 22, 2026.
Frequently Asked Questions
What is HouseWhisper?
An AI platform for real estate teams from former Zillow leaders. It follows up with leads by text and voice, routes them to agents, hands them off live, and gives each agent an assistant they can call or text.
How much does HouseWhisper cost?
HouseWhisper doesn't publish dollar amounts. Its site describes a small monthly platform fee plus a referral fee when a lead it engaged closes.
Is HouseWhisper for solo agents?
Its site is built around teams and a demo. Solo agents can ask, but the product is designed for teams that route leads to several agents.
Who founded HouseWhisper?
Luis Poggi, a former Zillow VP of product and engineering, and Alex Kutner, a former Zillow engineering leader, with Zillow co-founder Spencer Rascoff on the board.
What's an alternative to HouseWhisper for a solo agent?
Sifta, a personal assistant for realtors that takes notes on the deals you do over text, keeps follow-ups going, and doesn't take a share of your closings.
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The assistant for one agent's whole business.
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