Privacy · 5 min read
Is Instinct AI Safe? What Its Privacy Terms Say, in Plain English
Instinct is a real, well-funded company, and its privacy policy is clear on key points. It trains on your data by default with an opt-out. It says it does not train on your Google Workspace data. And disconnecting an app does not delete what it already collected. Here's what that means before you connect a work inbox.
Is Instinct legit?
Yes: Instinct is made by Spear Street Technology, Inc., a San Francisco company that has raised about $350 million from investors including Index Ventures, Benchmark and Kleiner Perkins.
Its founder, Noah Shinn, was a research scientist at Sierra. The Information reported more than 100,000 users.
It is still an invite-only beta, and its privacy policy and terms were last revised on Aug 26, 2026.
What the privacy policy says
Instinct's privacy policy allows training on your data by default and lets you opt out in your settings.
- Training: on by default. Opt out at app.instinct.com/settings. The opt-out works going forward, and data flagged for safety review may still be used.
- Google data: Instinct does not use data from Google Workspace, including Gmail, Calendar and Drive, to train models or serve ads.
- The Vault: files you keep in its Vault feature are not used for training, according to the terms.
- Disconnecting is not deleting. Removing an app does not automatically delete what Instinct collected from it. You can delete data indexed from your connected apps at app.instinct.com/workspace; Google data is removed when you delete your account there. The policy doesn't describe deleting your conversations.
- What it collects: clickstream data such as keystrokes, clicks and cursor positions, your precise location if you share it, and audio if you turn voice on.
- Sharing: with vendors and third-party AI model providers, and with business partners who may use it for their own purposes in aggregate or anonymized form. Google Workspace data is left out of that partner sharing. The policy says, "We do not sell your information."
- Retention: no period is stated.
What the terms say about acting for you
Instinct's terms make you responsible for what it does on your behalf.
You "appoint the Services as your agent" to enter into agreements, commitments or transactions for you, and those are binding on you. The terms also say not to use Instinct where acting without meaningful human review would be unlawful, unsafe or otherwise inappropriate.
For a real estate agent, that is a reason to review anything it sends to a client.
Press coverage in August quoted a "perpetual and irrevocable" license in Instinct's terms. Those words are not in the current terms, revised Aug 26.
The current terms still let Instinct use what you share to improve its products and train AI models, unless you opt out or keep it in the Vault. You must be 18 or older, and disputes go to arbitration.
What early users reported
The early problems were about data sticking around after disconnecting and actions taken without asking.
- One tester got an inbox summary three hours after disconnecting Google, and the bot told her emails were stored in plain text for later searches (TechCrunch).
- Another tester couldn't delete his Gmail records at first. Instinct later added a delete tool.
- One user said it sent an innocuous email "without checking with me first."
- A user asked it to find reservations and it booked a table with a $200 cancellation fee (Forbes).
- Instinct told the Wall Street Journal it was taking the concerns seriously.
Tips for real estate agents
If you use Instinct, use it like a new hire on probation: personal accounts first, business accounts later.
- 01Turn off training in settings before you connect anything.
- 02Connect a personal Gmail first. Your business inbox holds your clients' words, not only yours.
- 03Keep loan documents and ID numbers out. The Vault keeps files out of training, but Instinct still stores them.
- 04When you're done, delete your data and your account. Don't just disconnect.
- 05Check your brokerage's AI policy before you let any assistant touch client email.
How Sifta answers the same questions
Sifta was built for a real estate business, so the client-data answers are short and published.
Every assistant should be able to tell you what it keeps, what it trains on and how to leave. Sifta keeps your account details, an encrypted email connection, and the client and deal facts it needs to do the job.
You can disconnect in one tap, and a deletion request is processed within 30 days and confirmed in writing. Sifta is an AI assistant built only for real estate agents. Here is what it does:
- Connects to Gmail or Outlook and your calendar, and runs by text from the Messages app on your phone.
- Drafts the reply to each portal lead in your voice, with real open times, and texts it to you to approve.
- Tracks the deal dates it finds in your email.
- Pulls comps on any address you text it.
- Books showings from the group text with your client.
- Briefs you every morning.
Sifta connects through Google's and Microsoft's official sign-in, never trains AI models on your email or texts, never deletes an email, and never sends a client anything you have not seen unless you turn on auto-send for first replies.
It does not make phone calls and it is not a CRM. Sifta Pro is $199 a month.
If Sifta doesn't catch something worth more than the price in week one, you don't pay.
Sources
8 sources
Every fact on this page was checked against these sources on September 23, 2026.
These products change every week. If something here is out of date, email hello@joinsifta.com and we will fix it. "Not stated" on this page means we could not find the company saying it, not that the product can't do it.
- Instinct: Privacy Policy (revised Aug 26, 2026)
- Instinct: Terms of Service (revised Aug 26, 2026)
- Instinct: homepage
- TechCrunch: Instinct raises privacy concerns (Aug 24, 2026)
- TechCrunch: Instinct raises $350 million (Aug 26, 2026)
- Forbes: VCs and Instinct (Aug 26, 2026)
- PYMNTS: Instinct targets $10 billion valuation (Sep 16, 2026)
- Quartz via Yahoo Finance: Instinct raises $250 million (Aug 27, 2026)
Frequently Asked Questions
Is Instinct AI legit?
Yes. It is made by Spear Street Technology, Inc. in San Francisco, which has raised about $350 million. The Information reported it has more than 100,000 users. It is still in beta.
Does Instinct train on my Gmail?
Its privacy policy says it does not use Google Workspace data, including Gmail, to train models or serve ads. Other data you share is used for training unless you opt out.
How do I delete my Instinct data?
At app.instinct.com/workspace you can delete data indexed from your connected apps, and Google data is removed when you delete your account there. Disconnecting an app alone does not delete what Instinct already collected.
Does Instinct sell my data?
Its privacy policy says, "We do not sell your information." It does share data with vendors and AI model providers, and with business partners in aggregate or anonymized form.
Related reading
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