Pricing Guides Affiliates Careers Sign in Book a demo

Privacy · 4 min read

Is Meta Muse Safe? What Real Estate Agents Should Know About Privacy and Client Data

Meta built real safeguards into Muse: a private cloud computer for each user, a separate agent that must approve every connector action, and approval before email or purchases. But Muse trains on your conversations by default, Meta can access data when needed to run the service, and reviewers reported surprises. Turn training off before connecting client email.

What Meta says protects your data

Each Muse user gets a dedicated cloud computer, and a separate agent called Sentinel is the only thing allowed to approve connector actions and network traffic.

What Meta says it can still do

Meta restricts staff access to your data by policy, but says that does not prevent access when needed to support, secure or operate the service.

A Confidential VM, with encryption Meta can't open, is planned for later this year. Until then, what keeps Meta staff out of your data is Meta's own policy.

Training is on by default. Meta says conversations and task records are cleaned of key personal details first.

Muse's web browsing shows up as your activity and may indirectly affect the ads you see. Meta states no retention period, and Wired found no switch to turn memory off; you edit the memory file or ask Muse to forget.

How to opt out of Muse training

Open Muse's Settings, go to Data controls, and turn off "Help improve our AI models."

  1. 01Open the Muse app.
  2. 02Go to Settings, then Data controls.
  3. 03Turn off "Help improve our AI models." It is on by default.
  4. 04Open your memory files and delete anything you don't want kept.
  5. 05Turn proactive messages down or off if you don't want Muse starting conversations.

What reviewers reported

Early reviews were split: testers liked how well Muse gets tasks done and raised concerns about how much it can see.

What this means for client data

Meta says nothing about using Muse for business or client data, so treat it as a personal tool until your brokerage says otherwise.

Meta's own in-app warning is plain: "Muse may take unexpected actions. Monitor it carefully."

Agents are cautious for good reason. In NAR's 2026 technology survey, 36% of agents named privacy and security as a barrier to new technology.

How Sifta handles the same questions

Sifta was built for client data: official sign-in, no model training on your email or texts, and nothing sent to a client you haven't seen unless you turn that on.

The questions above are the right ones to ask any assistant. Here are Sifta's answers.

Sifta is an AI assistant built only for real estate agents. Here is what it does:

  • Connects to Gmail or Outlook and your calendar, and runs by text from the Messages app on your phone.
  • Drafts the reply to each portal lead in your voice, with real open times, and texts it to you to approve.
  • Tracks the deal dates it finds in your email.
  • Pulls comps on any address you text it.
  • Books showings from the group text with your client.
  • Briefs you every morning.

Sifta connects through Google's and Microsoft's official sign-in, never trains AI models on your email or texts, never deletes an email, and never sends a client anything you have not seen unless you turn on auto-send for first replies.

It does not make phone calls and it is not a CRM. Sifta Pro is $199 a month.

If Sifta doesn't catch something worth more than the price in week one, you don't pay.

Sources

12 sources

Every fact on this page was checked against these sources on September 23, 2026.

These products change every week. If something here is out of date, email hello@joinsifta.com and we will fix it. "Not stated" on this page means we could not find the company saying it, not that the product can't do it.

  1. Meta: How we built safety into Muse (Sep 8, 2026)
  2. Meta: Introducing Muse (Sep 8, 2026)
  3. Meta: How we designed Muse
  4. Engadget: How to get started with Muse (Sep 12, 2026)
  5. Wired: Muse is better at surveilling than helping me (Sep 20, 2026)
  6. The Verge: Muse hands-on (Sep 10, 2026)
  7. Inc.: Muse read my private messages (Sep 19, 2026)
  8. Reuters via Carrier Management: Muse pricing and testing (Sep 9, 2026)
  9. Reuters via BNN Bloomberg: Meta tested a human concierge (Sep 22, 2026)
  10. 404 Media: Muse calls made by humans in a call center (Sep 22, 2026)
  11. GeekWire: Amazon blocks Muse (Sep 20, 2026)
  12. RealEstateNews: Agents branch out from generative AI (Sep 22, 2026)

Frequently Asked Questions

Does Meta Muse read my messages?

It reads what is connected, and Meta accounts linked to your login may be connected from the start, so check Accounts Center and disconnect Instagram or Facebook if you don't want them used. The Mac app can read Messages with permission; one Inc. columnist says it read his without it, which Meta disputes.

Does Meta use Muse conversations for ads?

Meta says Muse doesn't share your conversations or its virtual machine data with its ad systems. Its web browsing does count as your activity and may indirectly influence ads.

Can I turn off Muse's memory?

Wired found no memory switch. You can read and edit Muse's memory files or ask it to forget something.

Does Meta Muse train on my data?

Yes, by default, after removing key personal details. Turn it off in Settings, Data controls, "Help improve our AI models."

Related reading

Three ways in

Client data deserves an assistant built for it.

Sifta Pro is $199 a month. Works with Gmail and Outlook. Setup takes two minutes. First week guaranteed.

See Sifta pricing Or book a 15-minute demo