News explainer · Updated October 2026
Leo Pro by Real Brokerage: What It Does, Who Gets It, and What Everyone Else Can Use
Leo Pro is Real Brokerage's newest AI assistant, announced October 20, 2026 at its RISE conference. It runs inside reZEN, Real's own system, with more than three dozen AI agents for marketing, listings, transactions and follow-up. It goes to Real agents first and REMAX agents after, so agents at other brokerages can't use it.
Leo Pro at a glance
Leo Pro lives inside reZEN, so you need to be a Real agent (or, later, a REMAX agent) to use it.
| Details | |
|---|---|
| Announced | October 20, 2026, at RISE in Las Vegas |
| Made by | The Real Brokerage, part of Real REMAX Group (NASDAQ: REAX) |
| Where it lives | Inside reZEN, Real's own operating system for its agents |
| Who gets it | Only Real Brokerage agents for now, per Real (Inman). REMAX agents later, with no date |
| AI agents included | More than three dozen at launch, with more planned |
| How you pay | Leo Tokens, so you pay for the work it does. The monthly plan includes 20,000 tokens, per Inman |
| Price | $9.99 a month during the launch, then $19.99 a month, per BAM |
What Leo Pro does
Real says Leo Pro picks the right tool for each job, so agents don't choose models or write prompts.
Real describes it as an assistant that keeps working while you're with clients and asks for your approval before anything important happens.
- Turns property photos into video tours.
- Creates social posts and marketing materials.
- Points out contacts who may be ready to move.
- Starts follow-ups with cold leads.
- Books showings and texts buyers listings that match their saved searches.
- Prepares listing presentations.
- Takes voice instructions through Leo Pro Voice.
- Lets agents and teams build their own agents with the no-code AI Builder.
- Connects an agent's CRM through Leo Pro AiRM for lead follow-up in one inbox.
Leo isn't new
Real has been building Leo since 2023, and Leo Pro is its biggest update yet.
| When | What Real announced |
|---|---|
| May 2023 | Leo, an AI concierge that answers agents' questions |
| Nov 2025 | A Leo CoPilot upgrade, with voice and deeper insights |
| Oct 2026 | Leo Pro, with AI agents, AI Builder, Voice and AiRM |
Why it matters even if you're not at Real
Big brokerages now use AI assistants to recruit agents, and that tells you where the job is headed.
Real bought REMAX this year in a deal HousingWire put at an $880 million enterprise value, and Leo Pro is part of how the combined company pitches itself to agents. Compass did the same with its own assistant in July 2026.
The common thread is that an assistant built by a brokerage stays with the brokerage, so if you move, you start over.
If you're not a Real agent
You can get the same kind of help from tools that work at any brokerage.
| Option | What it does | What to know |
|---|---|---|
| Your CRM's AI (Follow Up Boss, Lofty, BoldTrail) | Summaries, suggested messages and tasks inside the CRM | Only works on what's already in the CRM |
| ChatGPT or Claude | Writes anything you ask for | Doesn't know your clients unless you paste them in |
| Meta Muse or Instinct | General personal assistants that can act for you | Not built for real estate |
| Sifta | Takes notes on the deals you do over text and keeps your follow-ups going | Works at any brokerage, with the tools you already use |
Where Sifta fits
Sifta gives you an assistant that belongs to you, not your brokerage.
Sifta is a personal AI assistant for realtors. It runs the busywork of your business, so you can spend your time with clients.
It takes notes on the deals you do over text, keeps the follow-ups going with leads and past clients, and drafts messages for you to approve. It works at any brokerage, with the tools you already use.
Sources
7 sources
Every source was checked on October 22, 2026.
- Real, Real introduces Leo Pro (Business Wire via Yahoo Finance), Oct 20, 2026
- Inman, Real Brokerage unveils Leo Pro, Oct 20, 2026
- Real Estate News, Real Brokerage's latest AI tech targets agent busywork, Oct 20, 2026
- BAM, Leo Pro lets Real agents hand off marketing and transaction tasks to AI, Oct 2026
- Business Wire, The Real Brokerage to launch AI powered digital personal concierge, May 3, 2023
- Business Wire, Real supercharges Leo CoPilot, Nov 4, 2025
- HousingWire, The Real Brokerage and REMAX to combine in $880M transaction, Apr 27, 2026
Frequently Asked Questions
What is Leo Pro?
Leo Pro is Real Brokerage's newest AI assistant for its agents, announced October 20, 2026. It runs inside reZEN and comes with more than three dozen AI agents for marketing, listings, transactions and follow-up.
Can agents outside Real Brokerage use Leo Pro?
No. A Real spokesperson told Inman that, for now, Leo Pro is available only to Real Brokerage agents. REMAX agents get it later, with no date given.
How much does Leo Pro cost?
BAM reported $9.99 a month during the launch and $19.99 a month afterward, and Inman said the $9.99 intro price was for agents who signed up on launch day. The monthly plan includes 20,000 Leo Tokens, and agents can buy more.
When do REMAX agents get Leo Pro?
Real hasn't given a date. Real Estate News reported that REMAX needs more time to set up its franchisees, broker owners and agents.
What is the Leo Pro AI Builder?
A no-code tool that lets Real agents and teams build their own AI agents from their own workflows. Real says it's available to all its agents starting at RISE 2026.
What can I use if I'm not at Real?
Your CRM's AI features, ChatGPT or Claude, general assistants like Meta Muse, or an assistant built for agents like Sifta, which works at any brokerage with the tools you already use.
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